Jared Allen

Design

Industry: Entertainment
Technology: Design

Jared Allen approached Scarlett Vision Media, just before signing with the Minnesota Vikings in 2008, wanting SVM to revamp his online presence. The initial discussion was regarding creating a new identity and website that would provide Jared with a means to interact with his fans and take control of his online identity. What we did was create the Jared Allen 69 inc. brand. SVM created an identity, developed an official website, an online store, and branded the mullet lifestyle into a signature line of apparel that has become synonymous with Jared Allen’s likeness.

This creation was a huge success making Jared Allen one of the first Athletes to license his very own line of apparel. Today his line of apparel can be found in retail stores across the Mid West. Tomorrow the mullet lifestyle will take over a city near you. One small town, one baby at a time.

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