
Jared Allen approached SVM just before signing with the Minnesota Vikings in 2008 wanting SVM to revamp his online presence. The initial discussion was regarding creating a new identity and website that would provide Jared with a better means to interact with his fans and take control of his online identity. We developed his official website in Flash supported by our PURL content management system, giving Jared and his staff at 69inc. the ability to control content, upload pictures, video, news, whenever and wherever they need to. We also built an ecommerce store providing a channel to distribute his signature line of apparel we created for him. This too was build on our e-commerce PURL platform giving his staff complete control over order fulfillment.
His online image wouldn’t be complete without tapping into the social media space so we set him up with an official face book page, as well as his own YouTube channel.





